Goof Sports

Client

ValueForm

Year

2025

Services

Brand System & Motion Design

Studio

ok flok

Goof Sports

Client

ValueForm

Year

2025

Services

Brand System & Motion Design

Studio

ok flok

Play
Play

Redesigning the Game

Most sports betting platforms feel built for bookmakers, not fans.

ValueForm’s redesign of Goof Sports turned a cluttered experience into an intuitive, design-led platform that makes betting feel simple, fast, and fun. This case study video captured their transformation in action.

Redesigning the Game

Most sports betting platforms feel built for bookmakers, not fans.

ValueForm’s redesign of Goof Sports turned a cluttered experience into an intuitive, design-led platform that makes betting feel simple, fast, and fun. This case study video captured their transformation in action.

Redesigning the Game

Most sports betting platforms feel built for bookmakers, not fans.

ValueForm’s redesign of Goof Sports turned a cluttered experience into an intuitive, design-led platform that makes betting feel simple, fast, and fun. This case study video captured their transformation in action.

Text on an abstract background reads "WORLDS" in bold, modern font, with vibrant colors and shapes around it.
A stylized graphic featuring a character from a game, overlaid with the text "FORCE LEGENDS."
Text on an abstract background reads "WORLDS" in bold, modern font, with vibrant colors and shapes around it.
A stylized graphic featuring a character from a game, overlaid with the text "FORCE LEGENDS."
A close-up of a character holding a weapon, with colorful lighting and the word "NEW" in bold behind.
A close-up of a character holding a weapon, with colorful lighting and the word "NEW" in bold behind.
A close-up of a character holding a weapon, with colorful lighting and the word "NEW" in bold behind.
A close-up of a character holding a weapon, with colorful lighting and the word "NEW" in bold behind.
A smartphone displaying colorful light patterns in red and blue against a dark background.
A player celebrates on the court, holding a banner in front of a cheering crowd dressed in yellow.
A smartphone displaying colorful light patterns in red and blue against a dark background.
A player celebrates on the court, holding a banner in front of a cheering crowd dressed in yellow.
Text on a dark background: "New way to share" with the word "share" highlighted in a purple box.
Text on a dark background: "New way to share" with the word "share" highlighted in a purple box.
Three colorful mobile app screens showcasing various features, set against a dark background.
Three colorful mobile app screens showcasing various features, set against a dark background.
A digital screen displays a simple, blue-themed user interface on a dark background.
A colorful grid of rectangular buttons featuring various icons and symbols on vibrant backgrounds.
A digital screen displays a simple, blue-themed user interface on a dark background.
A colorful grid of rectangular buttons featuring various icons and symbols on vibrant backgrounds.

Credits

Noah Congdon

Chris Pross

Credits

Noah Congdon

Chris Pross

Our Work

Our Work

Our Work

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About

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Have a project in mind?

Let’s bring it to life.

Available for work

alanfinch.tv

©2026 alanfinch.tv

Have a project in mind?

Let’s bring it to life.

Available for work

alanfinch.tv

©2026 alanfinch.tv